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Alexandra Lupin

Paid Search Lead

Alexandra Lupin
Driving License
PARIS (France) France
Professional Status
Employed
Open to opportunities
About Me
With over a decade of experience as a Paid Expert, I have honed my skills within premier French and international agencies. My specialization lies in navigating the intricate landscapes of Google and Microsoft Ads advertising ecosystems. I excel in optimizing performance media investments, collaborating seamlessly with cross-functional teams encompassing diverse expertise in data science, tracking, CRM, and media assets. My fervor for contributing to dynamic and international teams drives my passion for delivering impactful results in the ever-evolving realm of digital marketing.
Experiences
  • Director France & Israel markets
    Customers in Software, Retail, Luxury Travel and Banking industries
  • Portfolio of Customers :
    Swarovski
    Tableau
    Crédit Agricole
    Société des Bains de Mer de Monaco
  • Lead the french team
    Participated to pitches and new business generation
    Expertise & learning lead
  • Head of Paid Search
    Customers : Johnson & Johnson
    France Galop
  • Customers : Weekendesk, Nestlé, Ixina, Caisse d'Epargne. Procter & Gamble on Amazon Advertising
  • Create, Manage and Optimize International SEA / SEM Accounts.
  • Report, Analyze KPI's, conduct analysis and write recommendations.
  • Consultant in strategy, media investment budgeting
  • Run and optimize campaign in more than 10 countries and 4 languages
  • Customers : Dyson, Jacadi, Marionnaud, Monnier Frères,Voyageurs duMonde, Club Med South Africa
  • Participae in RFP's
  • Create, manage and optimize Adwords campaigns.
  • Manage Facebook & Social Network campaigns.
  • Worked on major Accounts such as Yves Rocher
  • Wrote weekly corporate blog articles.

Master Degree in Management

ESCP EUROPE

September 2007 to November 2011
Major in Entrepreneurship
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MBA spécialisé Marketing et Commerce sur Internet

Institut Léonard de Vinci

October 2012 to December 2013
MBA in Internet Marketing and e-Commerce
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Master Degree in Philosophy

Paris IV Sorbonne

September 2004 to June 2007
Skills

Languages

  • English Bilingual (TOEIC certified 990/990 July 2013)