Alexandra Lupin
Paid Search Lead
Driving License
PARIS (France) France
Professional Status
Employed
Open to opportunities
About Me
With over a decade of experience as a Paid Expert, I have honed my skills within premier French and international agencies. My specialization lies in navigating the intricate landscapes of Google and Microsoft Ads advertising ecosystems. I excel in optimizing performance media investments, collaborating seamlessly with cross-functional teams encompassing diverse expertise in data science, tracking, CRM, and media assets. My fervor for contributing to dynamic and international teams drives my passion for delivering impactful results in the ever-evolving realm of digital marketing.
Experiences
Paid Search (SEA) Director
Jellyfish
Since June 2021
- Director France & Israel markets
Customers in Software, Retail, Luxury Travel and Banking industries
Senior Manager Paid Search
Jellyfish
June 2020
to 2021
- Portfolio of Customers :
Swarovski
Tableau
Crédit Agricole
Société des Bains de Mer de Monaco - Lead the french team
Participated to pitches and new business generation
Expertise & learning lead
Head of Paid Search
IPG Mediabrands
December 2019
to November 2020
- Head of Paid Search
Customers : Johnson & Johnson
France Galop
Senior SEA Consultant
Performics
March 2017
to November 2019
- Customers : Weekendesk, Nestlé, Ixina, Caisse d'Epargne. Procter & Gamble on Amazon Advertising
SEA Consultant
Keyade (WPP, GroupM)
November 2013
to November 2016
Full-time
Paris
France
- Create, Manage and Optimize International SEA / SEM Accounts.
- Report, Analyze KPI's, conduct analysis and write recommendations.
- Consultant in strategy, media investment budgeting
- Run and optimize campaign in more than 10 countries and 4 languages
- Customers : Dyson, Jacadi, Marionnaud, Monnier Frères,Voyageurs duMonde, Club Med South Africa
- Participae in RFP's
Company website
Assistant Account Manager
JVWEB
April 2013
to October 2013
Montpellier
France
- Create, manage and optimize Adwords campaigns.
- Manage Facebook & Social Network campaigns.
- Worked on major Accounts such as Yves Rocher
- Wrote weekly corporate blog articles.
Digital Strategy Consultant
Adecco
January 2013
to April 2013
Paris
France
- Research & Analysis of online business models opportunities.
- Wrote a detailed report with recommendations for the Board of Directors.
European Marketing Analyst
ITW
October 2011
to February 2012
Full-time
Paris
France
- Developed the marketing strategy for the European launch of a new innovative product.
- Wrote the annual Marketing plan.
- Conducted consumer and market research.
Detailed Description
- Trips to Chicago, Milan and London
- Gave presentations to partners
- Coordinated the European market research
Company Description
Food Equipment Group
Business Development Analyst
European Homes
October 2010
to May 2011
Paris
France
- Created a business plan to analyse the cost-benefit profile of a real estate development project
- Real estate portfolio analysis
- Conducted a real estate market feasibility study on the potential of developing senior living residencies in France.
- Collected and prepared data for a Leveraged Buy out ( LBO)
Detailed Description
- Wrote a complete business plan and presented results to CFO, recommandation adopted
Company Description
French national real estate company: promoter, seller and property manager
Company website
Assistant researcher
Jerusalem Center for Public Affairs
June 2005
to April 2006
Internship
Jerusalem
Israel
- Identified, collated, interpreted and reported on data relating to international law and Israel
- Conducted in-person interviews with local community leaders
- Generated detailed reports
- Assisted with preparation of overseas conferences
Company Description
Israeli think tank
Company website
Major in Entrepreneurship
ESCP Europe
September 2009
to February 2010
Paris and Shangai
France
- Consulting mission with Ernst&Young in Shanghai, China
- Partnered with engineers and designers in a cross functional effort to create an innovative business plan, winning third prize
- Collaborated with peers using sponsorship and public relations within a zero euro budget to launch a food industry event with high profile speakers and 150 guest
Company website
Assistant project manager
LAMTAR
October 2009
to March 2010
Internship
Paris
France
- Assisted the project manager with client meeting and brand positioning
- Liaised between designers, suppliers and clients
- Ensured that project milestones were met
Company Description
Marketing and Communication Agency
Company website
Program coordinator
Mission Possible
June 2002
to May 2003
Full-time
Paris
France
- Developed and taught educational programs for children
- Fundraising, grant writing, budgeting
- Public relations
- Worked with an interdisciplinary team of teachers, educators, jurist, psychologists and doctors
Company Description
Non-profit,national pilot program for the prevention of youth delinquency (6-9 year old children)
Company website