Alexandra Lupin
Paid Search Lead
Driving License
PARIS (France) France
Professional Status
Employed
Open to opportunities
About Me
With over a decade of experience as a Paid Expert, I have honed my skills within premier French and international agencies. My specialization lies in navigating the intricate landscapes of Google and Microsoft Ads advertising ecosystems. I excel in optimizing performance media investments, collaborating seamlessly with cross-functional teams encompassing diverse expertise in data science, tracking, CRM, and media assets. My fervor for contributing to dynamic and international teams drives my passion for delivering impactful results in the ever-evolving realm of digital marketing.
MBA spécialisé Marketing et Commerce sur Internet
Institut Léonard de Vinci
October 2012
to December 2013
MBA in Internet Marketing and e-Commerce
Details and Extracurriculars
- Contactless technologies
- ACCESS & My SQL
- Data mining
- Traffic analysis
- Search Engine Optimization
- Search Engine Marketing
- Emailing Management
- e-Branding
- Internet advertising
- Community Management
- Multi-channel marketing strategies
- Customer Relationship Management
- Blog management
- Marketing for Mobile applications
- e-Payment
- e-Sourcing and e-Procurement
- Web project management
- HTML, CSS
- Website ergonomics